Untitled, (Still Life with fruits) is about the fetishism of commodities. It is an illusion to overrate the product, to enchant people to buy it. Here, the artist focuses on the power of brand to represent the commodity fetishism. In our everyday life, we can find a bike from Hermes which cost £2300, and a tennis-racket from CHANEL cost £450, what’s the difference between these products and the others? Fruits, as natural products, without artificiality, do people believe that the fruits here are better than others? This happens in our everyday life, with or without our awareness of it.
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